DOMAIN NAMES: THE NEW REAL ESTATE?
Domain names are often compared to real estate for several reasons. Domains, like real estate, are bought for development, rent, or investment. There are only a finite number of domain names, and most domains registered today mean nothing to more than one person. Those domains that have inherent significance to multiple people are very valuable.
WHY LEASE?
Although buying a domain is often the better option, the scarcity and finite number of good domains can make buying a good domain a costly proposition...if the domain owner is even willing to sell. Through pushing.net, webmasters, website owners, website developers, and other Internet entrepreneurs can capitalize on the professionalism, marketability, legitimacy, and competitive edge that a great domain name provides by leasing at a fraction of a domain's value.
